Has anyone used a service like constant contact, mail chimp, etc. to let their current/former clients know about new offerings (workshops, support groups, etc)? If so, what precautions did you take to maintain privacy and honor HIPAA? I’m seeing mixed information online and want to be sure I am not breaching confidentiality as I explore options.
that said, I think that if I were doing a newsletter through one of these services, it would have to be ‘opt-in’ only. Let people sign up through your website, current clients could be told about the newsletter, and could sign up while in for a session.
Past clients, I think, could be sent an email once, with a sample newsletter attached, or linked in the email….. with an invitation to sign up. then the mail chimp or constant contact link included. some will open but not respond, others might. and….. there should always be a simple way to unsubscribe, so that it is transparent that they can reverse the decision. of course, be clear that you will not sell or rent your list to another vendor or enterprise…..